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Content that Converts

Where creativity meets data-informed strategy

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My Content Resume

Current Role

META x AI STUDIO

Role: Content Specialist
I conduct competitive analyses, case studies, and A/B testing to enhance AI Studio's features, collaborating closely with teams across content, product, eng, data science, and AI research. Additionally, I manage and program content for AI Home on Instagram.

Past Roles

META x BEST PRACTICES

Role: Content Specialist
I worked with eng, product, and AI research to develop AI Studio best practices and create gold standard characters featured in the AI Studio Handbook.

META x LLAMA 3.1

Role: Content Specialist
I engineered prompts, annotated knowledge bases, and edited for parameters, collaborating cross-functionally between content, product, eng, and AI research.

META x LLAMA 3

Role: Content Specialist
I engineered prompts, annotated knowledge bases, and edited for parameters, collaborating cross-functionally between content, product, eng, and AI research.

TEN-YEAR-OLD TOM x MAX

Role: Producer
I developed story breaks and wrote scripts that aligned with the creator’s vision, network directives, and audience demographics.

BRUD x SOCIAL

Role: Digital Director
I collaborated cross-functionally with studio, data analytics, and leadership to craft scalable narratives for viral, virtual personalities.

ARTIE x MOBILE GAMES

Role: Head of Narrative Content
I collaborated cross-functionally with studio, eng, and leadership to create scalable generative metadata, immersive worlds, and unique characters for the mobile game Pong Legends.

SUPERINTELLIGENT x B2B AI TUTORIALS

Role: Content Producer
I researched AI products and produced B2B tutorials to onboard new users.

BRUD x MUSIC

Role: Digital Director
I collaborated cross-functionally with studio, music, leadership, and a featured artist to create Bermuda’s first single.

ASGARD’S WRATH 2 CAMPAIGN

Role: Copywriter
I developed pitch materials and wrote final deliverables for Asgard’s Wrath II’s launch campaign.

META HORIZON WORLDS x INSTAGRAM

Role: Copywriter
I developed pitch materials and wrote final deliverables for Meta Horizon Worlds’ marketing campaign.

SAMBA DE AMIGO CAMPAIGN

Role: Copywriter
I developed pitch materials and wrote final deliverables for Meta’s Samba de Amigo launch campaign.

BROTHER x SNAPCHAT

Role: Consultant
I leveraged data for creative development, audience growth, and user engagement.

ARTIE x JUNKYARD

Role: Head of Narrative Content
I collaborated cross-functionally with studio, eng, and leadership to create scalable generative metadata, immersive worlds, and unique characters that aligned with Junkyard’s creative vision.

ARTIE x CHOCOTOY

Role: Head of Narrative Content
I collaborated cross-functionally with studio, eng, and leadership to create scalable generative metadata, immersive worlds, and unique characters that aligned with Chocotoy’s creative vision.

PARTICLE x INSTAGRAM

Role: Copywriter
I ideated concepts, copy, and packaging for the launch of Particle and the following Banksy campaign.

MSCHF

Role: Contributing Writer
I ideated concepts and wrote copy for viral immersive marketing campaigns.

SUPER DELUXE x INSTAGRAM

Role: Social Media Producer
I leveraged data for creative development, audience growth, and user engagement.

RIPPLE ENTERTAINMENT x SNARLED

Role: Producer
I leveraged data for creative development, audience growth, and user engagement to produce viral short form content.

ABSO LUTELY x STEVE BRULE S4

Role: Production Intern
I assisted production and did not once cause John C. Reilly to break character.